Companies always try to create the best product for their customers, in order to keep them satisfied and regulars of your brand. Nevertheless, complaints will always be a part of any product selling, possibly damaging your customer base. But a complaint is actually gold for your business! As expressed by Bill Gates, founder of Microsoft, “Your most unhappy customers are your greatest source of learning.” Use that complaint and turn it into an opportunity to improve your product.
To help you manage your complaints and keep up your customer satisfaction, ISO developed the ISO 10002, a quality management process specially tailored for complaints handling. We will today learn more about the ISO 10002 and how to implement it in your company.